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To boost recurring revenue, the company adopted the razor and blades strategy, selling the device cheaply while relying on customers' repeat purchases of consumables.
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To boost recurring revenue, the company adopted the razor and blades strategy, selling the device cheaply while relying on customers' repeat purchases of consumables.
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Related words
razor and blades
Noun
attributive
uncountable
Japanese Meaning
一つの商品（例えば、剃刀）を低価格または無料で提供し、その補完的な商品の（例えば、刃やインクカートリッジなど）売上を促進するビジネスモデルである。
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