Welcome Wagon

(US) A nationwide business which contacts new homeowners after relocation, providing them with coupons and advertisements from local businesses.

Japanese Meaning

（米国）新居に引っ越した住宅所有者へ、地域企業のクーポンや広告を提供する全国規模のビジネスやサービス

After we moved in, the Welcome Wagon delivered a basket full of coupons and pamphlets from local businesses.

引っ越してきた後、全国展開の新居者向け歓迎サービスが、地元の店舗のクーポンやパンフレットが入ったバスケットを届けてくれました。

Sense（1）

(US) A nationwide business which contacts new homeowners after relocation, providing them with coupons and advertisements from local businesses.

Sense（2）

(US) Any similar approach of institutionalised welcoming.