(marketing) The move towards more expensive premium products.

(finance) Above par value. / At a high, or higher than expected, price. / Scarce, in short supply.

plural of premium

A prize or award. / Something offered at a reduced price as an inducement to buy something else. / A bonus paid in addition to normal payments.

Superior in quality; higher in price or value. / (automotive) High-end; belonging to the market segment between mid-market and luxury.

simple past tense and past participle of premiumize

Third-person singular simple present indicative form of premiumize

present participle of premiumize

(marketing) To move toward a more expensive premium segment.

A bonus paid by a buyer in addition to normal payments or cost. Usually such payment is made to an auctioneer or merchandise club to cover administrative costs.