Last Updated
:2025/12/07
forward integration
Noun
countable
uncountable
Japanese Meaning
供給者が、商品の小売業者を買収する戦略。つまり、製造や供給の段階だけでなく、販売の流通チャネルまでを統合すること。
( plural )
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(business) The takeover of a retailer of goods by the supplier that provides those goods.
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forward integration
After years as a manufacturer, the company pursued forward integration by acquiring its largest retail customer to secure shelf space.
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After years as a manufacturer, the company pursued forward integration by acquiring its largest retail customer to secure shelf space.
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