Last Updated
：2025/12/06
brand loyalty
Noun
Japanese Meaning
ブランドへの肯定的な感情や愛着、欠点や他社の影響、環境の変化にかかわらず、同じブランドの製品やサービスを繰り返し購入し続ける意識や行動状態
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The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment.
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brand loyalty
Despite frequent quality issues, the company's strong brand loyalty kept customers coming back year after year.
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Despite frequent quality issues, the company's strong brand loyalty kept customers coming back year after year.
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