Last Updated :2025/12/06

sustaining program

Noun
US dated
Japanese Meaning
スポンサーや広告による資金提供がなく、商業放送局で無償または独自の予算で放送されるラジオ・テレビ番組
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視聴率が低下しているにもかかわらず、地元のスポンサーを持たない放送番組は、放送局の公益的義務を果たすために毎週日曜日に放送を続けた。

plural

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(broadcasting, dated, chiefly US) A radio or television program that airs on a commercial station but does not have commercial sponsorship or advertising.

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sustaining program

Despite declining ratings, the local sustaining program continued to air each Sunday to fulfill the station's public-service obligations.

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Despite declining ratings, the local sustaining program continued to air each Sunday to fulfill the station's public-service obligations.

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