Last Updated
：2025/12/06
surreptitious advertising
Noun
collective
uncountable
Japanese Meaning
メディア内で、商品、サービス、生産者や供給者の名称、商標、事業活動などを、広告目的で使用するものの、広告であることがはっきり伝わらず、一般消費者に誤解を与える可能性がある形態の宣伝。 / 広告主が自社の宣伝であると明示せず、ニュースやエンターテインメントの一部に偽装して情報を提供する、隠れた広告手法。
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The representation in words or pictures of goods, services, the name, the trade mark or the activities of a producer of goods or a provider of services in media products when such representation is intended by the publisher to serve advertising and might mislead the public as to its nature.
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surreptitious advertising
The documentary was criticized for surreptitious advertising of the sponsor's products, blurring the line between editorial content and paid promotion.
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The documentary was criticized for surreptitious advertising of the sponsor's products, blurring the line between editorial content and paid promotion.
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