Last Updated
:2025/12/05
mere exposure effect
( plural )
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(psychology) The phenomenon whereby people tend to develop a preference for something merely because they are familiar with it.
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mere exposure effect
Marketers often rely on the mere exposure effect to make customers feel more comfortable with a brand simply by repeatedly showing its logo.
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Marketers often rely on the mere exposure effect to make customers feel more comfortable with a brand simply by repeatedly showing its logo.
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