Last Updated :2025/12/05

mere exposure effect

Noun
Japanese Meaning
単なる露出効果:心理学用語で、ある刺激に繰り返し触れることで、その刺激に対して好意や親近感が増す現象。
What is this buttons?

マーケティング担当者は、単純接触効果を利用して、ロゴを繰り返し見せることで顧客にブランドをより親しみやすく感じさせることが多い。

plural

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(psychology) The phenomenon whereby people tend to develop a preference for something merely because they are familiar with it.

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mere exposure effect

Marketers often rely on the mere exposure effect to make customers feel more comfortable with a brand simply by repeatedly showing its logo.

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Marketers often rely on the mere exposure effect to make customers feel more comfortable with a brand simply by repeatedly showing its logo.

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