Last Updated
：2025/12/04
purchase funnel
Noun
Japanese Meaning
ブランドを知り、興味を持ち、購入に至るまでの顧客獲得過程 / マーケティングにおいて、消費者がブランドに出会い、惹かれ、最終的に顧客となるプロセス
（ plural ）
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(marketing) The process by which a person learns about a brand, is attracted to it, and finally becomes a customer.
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purchase funnel
To increase conversions, the marketing team redesigned the purchase funnel to guide prospects smoothly from awareness to decision.
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To increase conversions, the marketing team redesigned the purchase funnel to guide prospects smoothly from awareness to decision.
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