Last Updated
：2025/11/26
embrace, extend and extinguish
Phrase
Japanese Meaning
「embrace, extend and extinguish」は、製品カテゴリの広く用いられている標準規格を一旦採用し（embrace）、自社独自の機能や拡張性を付与して規格を拡大（extend）し、その結果、競合他社がその規格に依存することを阻み自社に有利な環境を作る（extinguish）というマーケティング戦略を意味します。
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A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.
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embrace, extend and extinguish
The company's embrace, extend and extinguish tactic—adopting industry standards, bolting on proprietary features, and then leveraging those differences to crush rivals—won them market dominance.
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The company's embrace, extend and extinguish tactic—adopting industry standards, bolting on proprietary features, and then leveraging those differences to crush rivals—won them market dominance.
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