microtargeting

Noun

uncountable

(politics) The targeting of small, specific demographics on a person-by-person basis.

Japanese Meaning

政治分野において、特定の少人数のデモグラフィック（人口統計）に対して、個別に狙いを定める戦略（ターゲティング手法）

What is this buttons?

The campaign's use of microtargeting raised ethical questions about privacy and democracy.

Google Translation / DeepL Translation

そのキャンペーンが個人ごとに小さな特定層を狙う手法を用いたことは、プライバシーと民主主義に関する倫理的な問題を提起した。

Details

Sense（1）

(politics) The targeting of small, specific demographics on a person-by-person basis.

This has been called microtargeting. Microtargeting involves obtaining an extensive amount of information—much more than was possible before the use of high-speed computers and relatively cheap databases—about potential groups of voters. The leading Republican microtargeting firm is called TargetPoint Consulting, Inc. In the 2004 election cycle, this firm worked on three highly contested Senate races. In the 2006 election cycle, TargetPoint was active in more than two dozen […]

Google Translation / DeepL Translation