Last Updated
：2025/11/20
two-price advertising
Noun
uncountable
Japanese Meaning
通常価格として架空の価格と、 discountedな割引価格の2つの価格を提示し、消費者にお得感を与える販売促進手法。ただし、通常価格は実際には設定されたことがなく、販売実績もない架空の金額である。
Sense（1）
Quizzes for review
A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the normal
price is in fact a fiction, the goods having never actually been sold and/or offered at that price.
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See correct answer
two-price advertising
The consumer watchdog fined the retailer for two-price advertising after finding that the purported 'regular' price had never been used.
See correct answer
The consumer watchdog fined the retailer for two-price advertising after finding that the purported 'regular' price had never been used.
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