Last Updated
：2025/11/20
positive transition
Noun
Japanese Meaning
広告における四つの基本的なドラマ構成の１つで、物語が感情中立な状態から始まり、ブランド製品の使用シーンによって急激にポジティブな感情が引き起こされる劇的な転換を示すもの。
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(advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
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positive transition
In the new commercial, the director employed a positive transition to create an enormous leap in delight when the protagonist first uses the product.
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In the new commercial, the director employed a positive transition to create an enormous leap in delight when the protagonist first uses the product.
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