Last Updated
：2026/01/03
炎上商法
Hiragana
えんじょうしょうほう
Noun
Internet
slang
Japanese Meaning
炎上商法（えんじょうしょうほう）とは、インターネット上で意図的に炎上（大きな批判や騒動）を起こすことで注目を集め、その注目を商品・サービス・個人の知名度や売上につなげようとする手法・やり方を指す名詞。炎上マーケティングとも呼ばれる。
Easy Japanese Meaning
人の気もちをわざとこわばらせて話題になり、店や人を有名にしようとするやり方
Chinese (Simplified) Meaning
通过制造争议或负面话题来吸引关注的营销手法 / 故意引发网络舆论“炎上”以提升曝光度的宣传策略 / 利用舆论风波获取流量的网络营销方式
Chinese (Traditional) Meaning
以刻意挑起爭議引發網路炎上來博取關注的行銷手法 / 爭議行銷；負面話題導流策略 / 透過製造輿論風波提高曝光度的網路推廣
Korean Meaning
일부러 논란과 비난을 유발해 주목과 트래픽을 얻는 마케팅 기법 / 인터넷에서 어그로로 화제성을 높이는 홍보 전략 / 부정적 이슈를 이용해 브랜드·콘텐츠를 알리는 상술
Vietnamese Meaning
chiêu thức tiếp thị cố ý gây tranh cãi hoặc bức xúc để thu hút sự chú ý / tạo scandal để lan truyền và quảng bá thương hiệu/sản phẩm / tiếp thị “gây bão” nhằm tăng độ phủ nhờ phản ứng tiêu cực
Sense（1）
(Internet slang) Synonym of 炎上マーケティング
（ canonical ）
（ romanization ）
（ hiragana ）
Quizzes for review
See correct answer
炎上商法
See correct answer
His company is selling products using flame marketing.
See correct answer
彼の会社は炎上商法を使って商品を売り出している。
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