Last Updated
：2026/01/10
ポップこうこく
Hiragana
ぽっぷこうこく
Kanji
購買時点広告
Noun
Japanese Meaning
店頭や売り場で使用される宣伝用の広告物。POPは「Point of Purchase」の略で、購入時点・購買地点を意味し、商品名や価格、セール情報などを目立たせて消費者の購買意欲を高めることを目的とする。 / 紙製やボード、パネル、カード、シール、立て札、ラック、のぼり等、店内で商品を訴求するために設置される各種の表示物の総称。 / 小売店・量販店などの売り場で、商品棚やレジ周辺、エンド陳列などに合わせて設置される販促ツール。 / テレビCMや新聞広告などのマスメディア広告に対し、実際の売り場＝購買の現場で直接消費者にアピールする広告のこと。
Easy Japanese Meaning
かいものをするばしょで、しょうひんをめだたせてうるためのはりがみやボード
Chinese (Simplified) Meaning
售点广告 / 店内促销广告 / 终端广告
Chinese (Traditional) Meaning
購買點廣告 / 店內陳列廣告 / 賣場展示廣告
Korean Meaning
매장 내 구매 시점 광고 / 판매 장소에서 전개되는 광고물 / 제품 진열대나 계산대 주변의 POP 홍보물
Indonesian
iklan di tempat penjualan (POP) / materi promosi dalam toko / iklan titik pembelian
Vietnamese Meaning
quảng cáo tại điểm bán (POP) / biển quảng cáo trưng bày trong cửa hàng / vật phẩm quảng cáo tại nơi mua hàng
Tagalog Meaning
patalastas sa punto ng pagbili / display na pang-promosyon sa loob ng tindahan / mga materyales sa tindahan para akitin ang mamimili
Sense（1）
POP広告: Point of Purchase advertisement
（ romanization ）
Quizzes for review
See correct answer
ポップこうこく
See correct answer
We placed a POP (point-of-purchase) advertisement at the new product display to attract the attention of passersby.
We placed a POP (point-of-purchase) advertisement at the new product display to attract the attention of passersby.
See correct answer
新商品の売り場にポップこうこくを設置して、通行人の目を引いた。
Japanese - English
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