stickiness

[…] The flesh [of the mistletoe berry] is sticky, and forms strings and ribbons between my thumb and forefinger. For the mistletoe, this viscous goop – and by the way, viscous comes to English from viscum – is crucial. The stickiness means that, after eating the berries, birds often regurgitate the seeds and then wipe their bills on twigs – leading to the seeds' getting glued to the tree, where they can germinate and begin the cycle anew.

The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.

The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.