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To design an effective advertising campaign, the marketing team mapped each message to a specific stage in the hierarchy of effects.
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To design an effective advertising campaign, the marketing team mapped each message to a specific stage in the hierarchy of effects.
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Related words
hierarchy of effects
Noun
Japanese Meaning
（マーケティング）顧客がブランドを認知する段階から購入に至るまで、複数の段階を階層的に整理したモデル。 / 顧客の意思決定プロセス（認知、興味、評価、購買など）を示す階層構造の効果モデル。
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