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To attract both budget and premium customers, the retailer adopted price-lining across its headphone line, offering basic, mid-range, and flagship models.
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To attract both budget and premium customers, the retailer adopted price-lining across its headphone line, offering basic, mid-range, and flagship models.
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Related words
price-lining
Noun
uncountable
Japanese Meaning
商品の品質差を演出するため、異なる価格帯（高価格～低価格）を意図的に設定するマーケティング手法。 / 価格階層戦略とも言え、消費者に対して製品やサービスの質に差があると認識させるための技法。
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