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The company was criticized for using surrogate advertising to promote its banned liquor brand through a soft drink campaign.
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The company was criticized for using surrogate advertising to promote its banned liquor brand through a soft drink campaign.
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Related words
surrogate advertising
Noun
uncountable
Japanese Meaning
表向きは別の製品やサービスの広告として見せかけつつ、実際には特定の製品やサービスを宣伝する手法。 / ある製品やサービスの宣伝を、あたかも別のものの広告であるかのように表現するマーケティング戦略。
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