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After realizing users preferred frequent updates, the startup embraced a perpetual beta as its core product development strategy.
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After realizing users preferred frequent updates, the startup embraced a perpetual beta as its core product development strategy.
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Related words
perpetual beta
Noun
uncountable
Japanese Meaning
マーケティング戦略として、コンピュータソフトウェアやハードウェアのメーカーが、製品開発中に初期バージョンを繰り返しリリースし、継続的にユーザーからのフィードバックを得ながら製品を改善・進化させる手法。 / 常にベータ状態（試験的段階）であるかのように製品を提供し、正式なリリースという区切りを設けず、継続的にアップデートと改善を行う戦略。
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