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The focus group measured the commercial's brand linkage to determine whether viewers associated the ad with our product rather than the general category.
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The focus group measured the commercial's brand linkage to determine whether viewers associated the ad with our product rather than the general category.
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Related words
brand linkage
Noun
countable
uncountable
Japanese Meaning
（広告用語）消費者が、CMのメッセージが特定のブランド製品向けのものであり、製品カテゴリ全体のものではないと認識する度合い
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