Last Updated：2025/11/20
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When developing a new campaign, marketers must carefully measure the brand stretch to ensure the message shifts consumer perceptions without alienating loyal customers.
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When developing a new campaign, marketers must carefully measure the brand stretch to ensure the message shifts consumer perceptions without alienating loyal customers.
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brand stretch
Noun
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uncountable
Japanese Meaning
広告において、広告主がブランドのイメージに沿ったメッセージを用いながらも、消費者のブランド認識を意図的に変容させる度合いを示す概念。 / ブランドの本来のイメージを維持しつつ、消費者に対して新たなイメージや価値を付加する広告戦略の度合い。
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