Last Updated：2025/11/20
Sentence
その会社は、価値を重視する顧客の割合を増やすために、より格下の市場に向けて製品の販売を始めた。
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The company started marketing its products downmarket to capture a larger share of value-seeking customers.
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The company started marketing its products downmarket to capture a larger share of value-seeking customers.
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Related words
downmarket
Adverb
Japanese Meaning
低級志向の市場向け、つまり高級市場とは逆に、一般大衆や低所得層など、あまり格式や高級感を求めない層を対象とした市場の意味です。 / 大衆向け、庶民市場向けとも言い、より低価格・低品質（あるいはリーズナブルな）製品やサービスが対象となる市場を指します。
Related Words
English - English
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