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The company faced heavy criticism for its use of ambush marketing during the international sports tournament.
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The company faced heavy criticism for its use of ambush marketing during the international sports tournament.
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Related words
ambush marketing
Noun
uncountable
Japanese Meaning
企業が、スポンサー料を支払うことなく、特定のイベントの注目度や人気を利用して自社の宣伝効果を狙うマーケティング戦略。 / 公式スポンサーではないにもかかわらず、イベントに関連付けられることでその効果を享受する広告手法。
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