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Because the company failed to enforce its mark, their brand name became a genericized trademark used to describe the entire product category.
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Because the company failed to enforce its mark, their brand name became a genericized trademark used to describe the entire product category.
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Related words
genericized trademark
Noun
Japanese Meaning
一般名詞化された商標：元々特定のブランドや商標として用いられていたものが、その成功や浸透により、同種の製品やサービス全体を指すようになった状態。 / ジェネリック化された商標：特定ブランドの名称（やロゴなど）が、業界全体の一般名詞として使われるようになった現象。
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