Last Updated：2025/12/30
Sentence
We
defined
a
moonshot
as
a
complex,
large-scale
objective
that
can
be
accomplished
only
when
teams
abandon
"business
as
usual."
Moonshots
require
significant
breakthroughs
in
attitude,
innovation,
leadership,
processes,
management,
and
technology.
They
demand
extraordinary
execution
and
are
often
marked
by
seemingly
unrealistic
time
lines.
[…]
My
first
real
moonshot
was
in
the
1990s
with
the
creation
of
the
PalmPilot—the
precursor
to
the
smartphone.
Lisa's
most
memorable
moonshot
was
Nokia's
MOSH,
the
first
big
mobile
social
sharing
platform,
which
swelled
to
13
million
users
in
its
debut
year.
Quizzes for review
We defined a moonshot as a complex, large-scale objective that can be accomplished only when teams abandon business as usual.
Moonshots require significant breakthroughs in attitude, innovation, leadership, processes, management, and technology. They demand extraordinary execution and are often marked by seemingly unrealistic time lines. […] My first real moonshot was in the 1990s with the creation of the PalmPilot—the precursor to the smartphone. Lisa's most memorable moonshot was Nokia's MOSH, the first big mobile social sharing platform, which swelled to 13 million users in its debut year.
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