While Baron Cohen targeted a single country, the Australian comedian Santo Cilauro crafted an entirely new, but undeniably post-Second World, country to perpetrate similar acts of anti-branding. As a complement to the wildly popular faux travel guide Molvanîa: A Land Untouched by Modern Dentistry (2004), Cilauro created the eerily-Boratesque Zladko ('ZLAD!') Vladcik.