"There are Asian women who have adopted a 'Sloaney' Lady Helen Windsor style of interpreting their Punjabi salwaar-kameez suits, precisely because they share a similar consumption niche or emulate the 'Sloaney' style through its popularization and commoditization through upmarket fashion magazines like Vogue and Harper's Bazaar, and by its famous 'Super Sloane' icon, the late Princess Diana."