Ismail Bhai speaks Bambaiya. In particular, his speech is heavily laced with bhai-giri, the street style of taporis—wannabe thugs, wastrels, roadside Romeos, smart alecks, and of course, the quintessential fast-talking and endearing Bombay hustleer of Hindi cinema. While Bhai is bro, the suffix giri is a mode of operation, code, style or trend.