Last Updated：2022/12/24
Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.
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Half
of
all
workers
have
a
radio
at
work
and
nearly
90
per
cent
of
those
who
drive
to
work
listen
in
the
car
on
their
way.
Because
it
is
often
a
background
medium,
advertisements
need
to
be
repeated
to
allow
a
greater
opportunity
to
hear
(OTH)
and
should
be
simple
and
novel
so
as
to
attract
attention.
