In contrast to the egoist, the utilitarianist defines acceptable behavior as that which maximizes the principle of utility — the greatest good for the greatest number of people.

After Blazoning the Shield, you proceed to the exterior ornaments viz.: The Helmet, Lambrequin, Crest, Supporters, Badge, and Motto

[…] St. Bede's at this period of its history was perhaps the poorest and most miserable parish in the East End of London. Close-packed, crushed by the buttressed height of the railway viaduct, rendered airless by huge walls of factories, it at once banished lively interest from a stranger's mind and left only a dull oppression of the spirit.

The Doctor: People assume that time is a strict progression of cause to effect. But actually, from a non-linear, non-subjective viewpoint, it's more like a big ball of wibbly-wobbly, timey-wimey stuff.