We often ask why God takes such long ways around to his stated objectives.
We needn't swing the bludgeon when bargaining is still on the table. We needn't beat our plowshares into swords so long as we can browbeat or otherwise befuddle our enemy into believing our way is the best way—the only way. Thus, we needn't bloodily and bodily slay a foe when we can startle, stifle, and, when need be, snuff out any flame of resistance to our will.
In some surreal and inevitable moment, some jingle-jangle wee hour of morning, they may even have shared billing on the same campus stage: joined harmonics and harmonics, strummed out some plightful version of Musee des Beaux Arts …
But we think that, for something which is so new, it is far better and easier for them to recoup if it is only a 16,000 run. If it is up in the millions it is a bigger problem, and it is far better to get your teething troubles out of the way on a smaller one.