Clifford said: “There has been a lot of innovation activity and premiumisation in coffee in recent years, with growth in premium formats like coffee pods and coffee beans.

He shook his head and gave a thumbs down.

David Hoover — a skilled stylometrist, and therefore a great lover of lists—likes to play a game with his students in which he shows them a list of novels and asks them to rank them according to “vocabulary richness” (defined as the largest number of different words per fifty-thousand-word block)

Institutional memory refers to the notion that institutions have founding aims, ideology, an official history and practices, which are remembered and passed on within the institution. Founders and other important people in the history of an institution are commemorated in various ways, such as naming a building or a fund after the person.