How does the media love Twitter? Let us count the ways: as a tech platform practically indispensable to the work of newsgathering; as a metrics system designating clear numerical value to once-squishy concepts of popularity and esteem; as a gossip-fueled lunchroom of the elites more or less available for public participation; as an arena for duking out industry controversies ranging from #MeToo to opinions about opinion pages.

I looked at him through my binoculars, his little lips oranged with Cheeto dust.

And farre away, amid their rakehell bands, / They spide a Lady left all succourlesse […].

twenty-odd identifiable factors affecting the outcome