Lambda, on the other hand, was practically giddy when she finished crawling through the lander.

No matter how quickly Joe finished his test, Roger always beat him.

May my lord and master be, slavened by thy potency […]

They're called power walls—those highly visible shelves behind convenience store cashiers. Tobacco companies pay big bucks to use them ($100 million in Canada in 2005), admitting the walls are their single most effective advertising tool.