The face which emerged was not reassuring. It was blunt and grey, the nose springing thick and flat from high on the frontal bone of the forehead, whilst his eyes were narrow slits of dark in a tight bandage of tissue.[…].

Hiro: Is this gonna take long? Tadashi: Relax, you big baby. We'll be in and out.

Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, loss leaders (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads.

You remember the necker's knob on your high school jalopy?