All this experimentation is yielding insights into which nudges give the biggest shove. One question is whether nudges can be designed to harness existing social norms. In Copenhagen Pelle Guldborg Hansen, founder of the Danish Nudging Network, a non-profit organisation, tested two potential “social nudges” in partnership with the local government, both using symbols to try to influence choices.
[…] the silent grief beyond the power of words—the generous consolations of the noble sister—the shrinkings of the poor criminal, and his relapsings into a gentler penitence […]
Phytochemical screening also indicated the presence of several bioactive phytocompounds and natural antioxidants that are responsible for its overall activity.
