Or perhaps, unlike many firms looking for fast dividends from the disaster, Krispy Kreme didn't try to angle-shoot the tragedy. It hasn't changed its approach to business— which may well have something to do with its success.

This would immediately reenergise development of technologies for carbon capture and storage that for more than a decade have been progressing at glacial rates.

I inscribed the book with a message for Kate.

The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.