Beyond an exabyte (10¹⁸ bytes), we have the zettabyte (10²¹ bytes) and yottabyte (10²⁴ bytes), which follow the prefixes offered by the International System of Units (SI). In response both to the rapid growth of data and the proliferation of terms, some have suggested that we simply use “hellabyte,” for “hell of a lot of bytes.”

Mr. Ferrell and Mr. McKay are not involved in the writing of this latest venture — they are executive producers — but the mark of their auteurship is all over it, chiefly in the sweet, quaint life-lesson of an idea that if you go around acting like an entitled idiot, your entitled idiocy is going to rain a plague of misfortune on you, one felt chiefly in downgrades to real estate and audiovisual systems.

that sweet grove Of Daphne by Orontes, and th'inspir'd Castalian spring

He's really getting stuck in to his new job as chief executive. He's sacked half the boardroom staff already