steadily increasing demand

His words of comfort eased his friend's pain and distress.

A tantalizing, clickbait-y headline gets slapped atop the tweet, video or blog. (You won't believe the five life lessons in this shocking video!)

She was a good deal excited, and ran frantically into and out of her little bedbox, which had a hole at each end. Soon this tiny gust of rage passed over. She now, though running about her cage, indulging in little gambols, indicating grace and agility, struck off into a truly beautiful strain of song.