Another useful technique, known as a sequential monadic, is, at the next stage of development, to have target consumers use both the prototype formula and the market leader or competitive benchmark product.

If you’d spoken to anyone else about it, you’d have heard a very different story.

A regular Hilberg process is a stationary process that satisfies both a power-law growth of topological entropy and a hyperlogarithmic growth of maximal repetition.

In the 1950s, Hollywood decamped to the desert – bankrolling the world’s most daring modernist architects to create ever more experimental boltholes.