Each company is seeking the right to depict, and to stop the other from depicting, a “nurdle,” a wave-shaped toothpaste blob that sits on a toothbrush head.

And then, upon this thoroughly baseless assumption, the critic proceeds to read all of us a lecture upon our sacrilegious symbolatry, and the dreadful abyss into which we are hurrying with fatal velocity.

You can go even more niche if you like though and choose 'crocheting' or 'bird sewing patterns' but the 'more niche' you go, the more you narrow your audience.

This isn't worth anything like what you paid them. I think they pulled a fast one on you.