That name wouldn't draw flies to a turdpile.

She sat on the back porch hulling peanuts.

It applies particularly in fanficdom. I used to run an XF archive, and I once recieved three requests in as many weeks for author's names to be removed because their bosses had been wandering a little too close to their corner of cyberspace or because a reader had contacted them in RL.

She saw what was beneath the surface and realized he was not such a bad guy.