Last Updated：2022/12/24
Even before franchising genius Ray A. Kroc approached Mac and Dick McDonald to become the licensing agent for their small San Bernardino (Calif.) restaurant, scores of drive-in operators had begun copying McDonald′s speedy burger-fries-and-shake menus. Love contends that Kroc′s success came largely from his commitment to automating the preparation of drive-in meals.
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Even
before
franchising
genius
Ray
A.
Kroc
approached
Mac
and
Dick
McDonald
to
become
the
licensing
agent
for
their
small
San
Bernardino
(Calif.)
restaurant,
scores
of
drive-in
operators
had
begun
copying
McDonald′s
speedy
burger-fries-and-shake
menus.
Love
contends
that
Kroc′s
success
came
largely
from
his
commitment
to
automating
the
preparation
of
drive-in
meals.
