Then there are the YouTube hauls, the oddly viral videos of influencers showing off what they got for Christmas. In her 2017 haul that's been watched 1.7 million times, Olivia Jade – a 19-year-old beauty and fashion tipster and the daughter of actress Lori Loughlin – sat on a plush white bed in polar bear pyjamas and a Santa hat. One by one, she showed off a bottle of Valentino perfume ("sweet mixed with floral"), a cropped, purple fuzzy sweater from Urban Outfitters, bikinis, sneakers, jeans, underwear, high heels, dresses, tops and more.