[A]n organization called "Bloke Quebecois" ("bloke" being a French slang term for Anglophone as well as a reference to the newly formed federal political party, the Bloc Québécois) sold T-shirts that sported the phrase "It's Hip to be Square" (derived from the popular term for an Anglophone, "tête-carrée" or "square head") and a sign with "401" crossed out. The implication was that hitting the 401 was no longer an option; Anglophones were here to stay – and to contribute.