Another popular way to key ads and mailings is to use a suite number, room number, department number, desk number, etc. as part of the ordering address. With a classified ad, using such a key may increase your ad cost.

Mary (quoth the king) so might me mine, ne haddest thou been Earle Godwine: casting in his dish the murder of his brother Alfred, which was done to death at Elie by the Counsell of Godwine.

Sigh, I'm so bored at work today.

I-WHAT?! Seems everyone's ripping off the iMac idea. Take this parody ad for the fruity-colored “iBrator” at sleeplessknights.com.