Riding down the main thoroughfare, the growl of his stomach taints the soothing jazz playing on the radio.

And Joshua the son of Nun was full of the spirit of wisdom; for Moses had laid his hands upon him: and the children of Israel hearkened unto him, and did as the LORD commanded Moses.

BT shelled out almost £1bn for the Champions League over the same period, while the FA has just brought in around £820m over six seasons for the international rights to the FA Cup alone.

It was an incident that he hoped to forget.