While the retailer talks about savings of 10 percent off on every item in stock in very boldface type, there is a fine line that indicates at the bottom of the ad, “with the exception of a few fair trade items.”

Again we were stricken of our palsy, slowed down, re-accelerated, and there, at last, were the few huts of a hamlet, with the lorry, lying at an angle in the road's camber, outside a tea-shop.

As one outraged Men’s Rights Redditor recently put it, in a comment with 30+ net upvotes: Creep shaming is probably one of the most insidious and anti-equality things you can do. The ability to label men as “creepy” is just one privilege that women enjoy, and a constant source of fear of ostracizing that all men must fear in our society.

This is a vision of the computer as scold, nannying us through the networked connections in our lives. According to Nishi, these connections will soon be moving from the Internet…to what he calls the innernet.“