[…] Signs are, first of all, physical things: for example, chalk marks on a blackboard, pencil or ink marks on paper, sound waves produced in a human throat. According to Reichenbach, What makes them signs is the intermediary position they occupy between an object and a sign user, i.e., a person.
For a sign to be a sign, or to function as such, it is necessary that the person take account of the object it designates. Thus, anything in nature may or may not be a sign, depending on a person's attitude toward it. A physical thing is a sign when it appears as a substitute for, or representation of, the object for which it stands with respect to the sign user. The three-place relation between sign, object, and sign user is called the sign relation or relation of denotation.